FILA holding S.p.A, headquartered in Biella (Italy), is a leader in designing and marketing of athletic and leisure time footwear, sportswear, casual and leisurewear.

It has created brand awareness by marketing design and stylish products, which as the same time ensured the support and interest of qualified professional athletes from around the world.

Started out with one FILA outlet in Jogja Pasaraya in Bandung and one FILA showroom in KUTA SUCI Arcade Denpasar Bali in the end of 1999, PT POLYFILATEX entered Indonesian retail market in both sports and leisurewear.

By the end of 2004, it has opened more than one hundred outlets and 10 showrooms throughout the country. By later of the year 2005, it will plan to open more outlets and others Showrooms.

In the near future, opening of approximately more than 100 FILA outlet/showroom are planned in several cities in Java, Bali, Sumatera, Kalimantan, and Sulawesi. Backed up by a research and development department together with a strong leadership and young creative teams supervised by the management and FILA headquarter in Italy; we design, develop and manufacture things to the highest standard quality of its material being used for production. Quality inspection at the factory was carried out intensively with possible 100% inspection rate for complex design.

In addition to significantly increasing its presence in this market, the aims of these goals is to strengthen and widen the brand visibility by creating direct contact with a strong communicative impact to the final customer. It will accomplished by introducing, the complete apparel and footwear collection in such a way as to modify the market needs and the perception of FILA in the most important and vast market such as Indonesia.